The Hindu Business Line : Saturday, November 28, 2009

MARKETING

AWARDS & HONOURS: With courage as his companion
Anugrah Madison Chairman receives RMAI lifetime achievement award. Mr Pradeep Kashyap, President of the Rural Marketing Association of India and CEO of rural specialist agency MART, put it succinctly when he said it was a double whammy, without ...

PROMOTIONS & OFFERS: BCCI to meet on Dec 2 to decide on team sponsorship issue
The Board of Control for Cricket in India will meet on December 2 to decide on the next step on the team ...

STRATEGY: RCom cuts SMS tariff to one paise
Reliance Communications on Friday slashed SMS charges, further heating up the ongoing tariff war in the Indian mobile ...

From Brand Line

INTERVIEW: ‘Our strategy is to put more grams in more mouths!'
Anand Kripalu, Cadbury India's Managing Director, speaks on all things chocolate to BrandLine in this exclusive interview.. Even as the Hershey-Ferrero combine pitch for the global business of Cadbury in a bid to thwart Kraft Food's hostile bid ...

RETAILING: Supply chain tangle, untangle
The writer discusses the need for better management of the supply chain, a bugbear of Indian retail.. A few years ago we went to Agatti in the Lakshadweep Islands for a holiday. Poor flight connectivity ensured that we had to endure a voyage by ...

AUTOMOBILES: Manza revs up
The latest developments in a fast-maturing automobile market and a call to salute the heroes of 26/11.. I am an unabashed auto buff. And I know how much I suffered while growing up in the Seventies in what I call an era of rationing. We had to ...

GEMS & JEWELLERY: Preciously platinum
The white metal may never replace gold, but it is fast gaining acceptance and popularity among consumers.. V anita Rangarajan, a software consultant in Bangalore, is looking forward to her first wedding anniversary. “I am excited because I ...

BOOKS: Be the president of your personal services corp
In the world of work, you will always be paid in direct proportion to three things, says Brian Tracy in Something for Nothing (www.jaicobooks.com). “First, the work you do; second, how well you do it; and third, the difficulty of ...

BOOKS: How income inequality leads to obesity
Modern life is perhaps conspiring to make us fat, suggest Richard Wilkinson and Kate Pickett in The Spirit Level: Why more equal societies almost always do better (www.landmarkonthenet.com). In the past, the rich were fat and the poor were ...

NEW PRODUCTS & SERVICES: Nourishing supplements
M odicare Ltd has introduced Well Protein Nourisher, a ‘Complete Protein' supplement and Well Joint-Ease, a triple Action Sci-vedic™ formula for ...

NEW PRODUCTS & SERVICES: Relaxing shower
Kenstar has launched the Jacuzzi (a premium range of geysers) and Hot Spring (a metal range of geysers) that are equipped with HRT (Heat Retention Technology) that is supposed to heat water faster and retain the heat for longer, thus ...

NEW PRODUCTS & SERVICES: Everyday strong
P restige has launched the Espresso & Drip coffee maker that is reportedly designed to suit the aesthetics of the modern ...

NEW PRODUCTS & SERVICES: Lessons online
L earnNext, a computer-based learning aid for CBSE students, allows them to learn from the comfort of their homes without the need for an ...

NEW PRODUCTS & SERVICES: Soft as can be
J olen Inc., USA, has come up with a moisturiser that is claimed to soothe, smoothen and soften the skin giving it a youthful look. It is supposed to contain Vitamin E, aloe vera, Sodium PCA and Alantoin, and is best recommended after ...

NEW PRODUCTS & SERVICES: Healthy crunch
P arle Products has launched Monaco ‘Smart Chips' that are available in four flavours — Macho Masala, Simply Salted, Tangy Tomato and Crazy Chat — and will be positioned as ...

INTERVIEW: ‘Indian customers are waiting for car makers to surprise and delight them'
Ford's Jim Farley in a freewheeling conversation on how the company is getting its bearings back in the US and its strategy for the Indian market.. After the high-profile unveiling of the Figo a couple of months ago, Ford India seems to have ...

INTERVIEW: ‘Must innovate and excite'
Anand Kripalu, Cadbury India's Managing Director, on competition and the slowdown.. Even as the Hershey-Ferrero combine pitch for the global business of Cadbury in a bid to thwart Kraft Food's hostile bid for the confectionery maker, the Indian ...

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Markets (Nov 27)

Nifty (at close)	4,941.75 (-63.80)
US Dollar (Buy/Sell)	46.64/65
Brent crude (a bbl) Rs	3,533
Gold (a gram) Rs	1,649
Silver (a kg) Rs	29,200

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