Kerala on Friday launched the Destination Adoption programme as part of the activities of tourism clubs, aimed at keeping tourism sites in the State clean and green.
Inaugurating the World Tourism Day celebrations organised by the Tourism Club at Veli Tourism Village here, Tourism Minister P.A. Mohamed Riyas said creative intervention by youth would help maintain destinations clean, green and hygienic, which in turn would help tourism grow.
Noting that “Tourism and Peace” was the theme of World Tourism Day 2024, Mr. Riyas said the concept aligned well with Kerala, since the State was known for its eclectic and inclusive culture. Kerala was also famed for its hospitality. These factors contributed immensely towards attracting tourists, he said.
“Tourists who conduct themselves responsibly and destinations that are maintained responsibly should be the basis of the State’s tourism development. Tourism clubs can contribute towards fulfilling this vision,” he said.
For start-ups
The Minister added that efforts were on to set up an innovation and incubation centre for start-ups to thrive in the tourism sector, enabling members of tourism clubs to become entrepreneurs.
The members of the tourism club shared with the Minister their views and suggestions on keeping the Veli Tourism Village clean and beautiful.
Published - September 27, 2024 08:15 pm IST
