The event kicked off at 10 a.m. PT and 10:30 p.m. IST at the Steve Jobs Theater on Apple's campus in Cupertino, California, the iPhone and Apple Watch families gained some new additions.
Apple announced Apple Arcade in partnership with gaming giants Konami, Capcom and Annapurna Interactive. It will feature 100,000 groundbreaking games, and is being dubbed as "the world's first subscription service for mobile, desktop, and living room.” It will launch on September 19 at $4.99 per month.
It also announced Apple TV+ in competition with Netflix. The first shows will be available on November 1, in over 100 countries at just $4.99 per month for the whole family, with new content added each month.
The new iPad, made of 100% recycled aluminium and a new iPad OS will be available at the end of September starting at $329.
The new Apple Watch Series 5 featuring Always-On display with LTPO (Low-Temperature Polycrystalline Oxide), 18-hour battery life, built-in compass, fall detection, emergency SOS and international emergency calling will be available form September 20. The price of the product ranges from $399 for GPS and $499 for Cellular models.
The tech giants announced the most awaited iPhone 11, iPhone 11 Pro, iPhone Pro Max which replaced the iPhone XS, XS Max and XR. The iPhone 11 comes with an upgraded three-dimensionally-designed dual rear camera system, packed with new features including wide-angle capturing and an extended battery life.
The iPhone 11 Pro comes with an XDR 10 display, spatial audio sound. It also enables 'pro photography' where multiple images are combined to create a multidimensional single frame which is more vibrant and intense.
Apple also announced a 'Trade-In' that allows existing iPhone users to trade their current iPhones in for a discounted iPhone 11 model.
The event concluded with Tim Cook thanking everyone at Apple and the loyal and new customers who've watched the brand grow over the past years.
(With inputs from AP, Reuters)
Apple's new multi-coloured logo.
Here are the live updates
Apple offers iPhone trade-in discounts
Apple Trade-In allows existing iPhone users to trade their current iPhones in for a discounted iPhone 11 model.
iPhone 11 Pro at a glance
The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at $999 and $1,099, respectively.
“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency,” Schiller said.
iPhone 11 Pro: The only iPhone to have its own native app system
iPhone 11 Pro, is the first time Apple has named a smartphone 'Pro' as it's their most advanced design yet. Available in four colours with smooth matte body finish. The model comes with a fast-charge adapters and the battery lasts 4 hours longer than the iPhone XS.
The iPhone 11 Pro comes with an XDR 10 display, spatial audio sound. They call the whole boosted ensemble the Super Retina XDR Display.
Pro Photography: the new genre of photography exclusively on the iPhone 11 Pro.
Pro Photography also features Deep Fusion, in which the iPhone 11 Pro actually takes multiple images to create a multidimensional single frame which is more vibrant and intense.
Apple users to enjoy longer battery life
iPhone finally responds to users' woes around lacklustre battery life; the iPhone 11 model will have 1 hour longer battery life than the iPhone XR (the brand's most successful iPhone so far).
Apple's A13 Bionic chip to give the iPhone 'fastest ever performance'
Apple announces the new A13 Bionic Chip which they claim is "the fastest GPU performance in a smartphone ever!"
It promises low power usage with a metal-optimised GPU with 4 cores, a neural engine with 8 cores, a CPU with 2 performance cores and 4 efficiency cores.
This move promises to elevate gaming experiences while making the most of the iPhone 11's Dolby Atmos spatial audio features.
Apple Launches iPhone 11
It's finally here! The new iPhone 11 will be available in six colours. It will be available at $699 onwards.
It comes with an upgraded three-dimensionally-designed dual rear camera system, packed with new features including wide-angle capturing.
Apple's latest watch comes with a LTPO display
Apple announces new Apple Watch Series 5 with a new Always-On display with LTPO (Low-Temperature Polycrystalline Oxide), 18-hour battery life, built-in compass, fall detection, emergency SOS, international emergency calling and more.
Series 5 has the wide assortment of 100% recycled aluminium cases. For custom bands, Apple has teamed up with Nike and luxury fashion-house Hermès. Available form September 20, the price of the product ranges from $399 for GPS and $499 for Cellular models.
Apple Watch announces new healthcare studies
Apple Watch announces three new healthcare studies: Apple Hearing, Apple Women's Health Study and Apple Women's Health Study.
New iPad to be available by September
Starting at Rs. 29,900 the new seventh-generation iPad will have more screen area, a 10.2-inch Retina display, Apple pencil support, A10 Fusion chip, advance camera and sensors, a smart keyboard and an all-day battery life. It's enclosure is made from 100% recycled aluminium which is packed with the new iPad OS. It will be available at the end of September.
Apple TV+ streaming service to launch on November 1
Tim Cook recalls the three trailers for exclusive originals Apple TV +, the brand's own streaming service. The CEO has now revealed Jason Momoa-starrer series 'See'. The series has also worked with visually-impaired cast and crew.
The first shows will be available on November 1, in over 100 countries at just $4.99 per month for the whole family, with new content added each month. The buyers of an iPhone, iPad or Mac will get a free year of streaming television service, the company said.
Tim Cook says, "We are so excited about Apple TV+, that when you buy an Apple [product] you'll get a year-long membership for Apple TV+ free!"
Gaming giants to team up with Apple Arcade
Gaming giants Konami, Capcom and Annapurna Interactive will be teaming up with Apple Arcade for exclusive gaming content.
Launch of Apple Arcade
CEO Tim Cook announces Apple Arcade, a boost to the App Store that will offer exclusive titles for mobile and desktop users. Ann Thai, senior product marketing manager for the App Store, explains Apple Arcade will feature 100,000 groundbreaking games, "the world's first subscription service for mobile, desktop, and living room.” Being launched on September 19 at $4.99 per month, it comes with a 1 month free trial for Family Subscription.
Apple's earning
On July 30, Apple released its fiscal 2019 third quarter (ended June 29): a quarterly revenue of $53.8 billion, an increase of 1% from the year-ago quarter, and quarterly earnings per diluted share of $2.18, down 7%.
International sales accounted for 59% of the quarter’s revenue. “This was our biggest June quarter ever — driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said Tim Cook, Apple’s CEO. “These results are promising across all our geographic segments, and we’re confident about what’s ahead. The balance of calendar 2019 will be an exciting period, with major launches on all of our platforms, new services and several new products.”
The invite for tonight’s Apple event, sent out to select media, shows the Apple logo made up of five different bright colours which allude to the old-school six-colour logo the brand donned years ago. Analysts, however, are speculating that the to-be-released iPhone 11 won’t live up to the hype, not attracting the buyers for which Apple has been striving.
On March 25, 2019 Apple held a special event to announce the launch of new Apple TV+ and Apple Arcade.
Apple for the first time is streaming the launch of their product live at You Tube.
People arrive at the Steve Jobs Theater in Cupertino, California to witness the launch of Apple's new products.
People arrive at Apple for an event to announce new products on Tuesday.
IPhone shipments are down 25% this year
IPhone shipments are down 25% so far this year, according to the research firm IDC, putting more pressure on Apple to generate revenue from services such as music streaming, product repairs, revenue sharing from apps and ad commissions from making Google the default search engine. Revenue from services rose 14% to nearly $23 billion during the first half of this year. - AP
Netflix-like video service
And now Apple is getting ready to roll out a Netflix-like video service that will feature a slate of original programs featuring stars such as Oprah Winfrey, Jennifer Aniston, Reese Witherspoon and Jason Momoa. Apple provided a peek in March, but hasn’t specified when it will debut this fall or how much it will cost. Those details are expected to be revealed on Tuesday, along with more information about a video gaming service called Arcade. - AP
Regards from Apple CEO
Apple CEO Tim Cook conveys his regards from Cupertino
Published - September 10, 2019 09:45 pm IST
