Dyson on Tuesday released Global Dust Study 2023 that says India witnessed a significant rise in cleaning motivation post covid due to heightened virus awareness, but still face challenges in prioritising cleaning practices to effectively eliminate it.
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The Dyson study highlighted that over 80% Indians are unaware that the virus can stay on the surface for more than 2 days.
In India, around 42% of individuals are only motivated to clean when visible dust is present. 60% Indians think that toilet is the worst offender when it comes to harbouring viruses.
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While 45% Indians think the kitchen is where viruses reside, however, more than 70% are not concerned about removing viruses while cleaning their kitchen.
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Moreover, less than 25% of respondents feel viruses reside on their kitchen worktops, kitchen appliances and kitchen cabinets.
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Nearly 41% Indians believe that household dust contributes to illnesses like Asthma. The 25 and 44 age group exhibit highest awareness of dust-related allergens.
The study also claims that 43% of air purifier users in India use their air purifier all year round with Mumbai (51%) and Pune (50%) topping the list.
As per Dyson, around 83% of Indians recognise HEPA filters as the most powerful type of vacuum filter.
Social media is the go-to platform for Indians to get cleaning tips. 74% rely on YouTube, and 42% use Instagram for cleaning tips.
Dyson sells vacuum cleaners and grooming products in India. The global dust study was undertaken by over 30,000 people from 39 countries.