Meta Platforms Inc.'s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo.
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Staff were notified that Instagram's existing shopping page will eventually disappear, according to the report on Tuesday.
Over the next few months, Instagram will test a simpler and less personalised version of the shopping page known internally as "Tab Lite", the Information reported.
The company would launch a public test, starting Wednesday, on the changes to its app designed to switch users to the "Tab Lite" version of the shopping page, the report said.
